C4D, Communication, Communication Practitioner, Communication Tips

IT’s NOT THE WORKSHOP, IT’s YOU: How to maximize your benefits everytime

  By: Shanoy Coombs I started writing this post a while back and initially intended to cover the more negative aspects of workshops along the lines of "Why workshops don't work in your favour" but now I'm sitting at the Social and Behaviour Change Communication summit here in Bali, Indonesia, soaking up so much knowledge… Continue reading IT’s NOT THE WORKSHOP, IT’s YOU: How to maximize your benefits everytime

Audience segmentation, Communication, Communication Consultant, Communication for Development, Communication Practitioner, Communication Tips, Development Communication, Public Relations

Communicators know: The “General Public” isn’t so “General” after all…

By: Shanoy Coombs A few weeks ago, I was invited on a panel to assess a series of University behavior change campaigns. I sat, intrigued and engaged as varied final year students went into the strategies and tactics they intended to use to reach their different audiences. As one group presented, they went into how… Continue reading Communicators know: The “General Public” isn’t so “General” after all…

Communication, Communication Practitioner, Uncategorized

Misconceptions of Communication: What Colleagues, Clients and Customers need to know

By: Shanoy Coombs A few years ago,  a colleague of mine in the Information Technology field bemoaned daily that just about no one in his organization seemed to know the full capability or capacity of an Information Technology personnel.  He grumbled through several rounds of requests to service the office's printer, to layout a greeting… Continue reading Misconceptions of Communication: What Colleagues, Clients and Customers need to know