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Communicators know: The “General Public” isn’t so “General” after all…

By: Shanoy Coombs A few weeks ago, I was invited on a panel to assess a series of University behavior change campaigns. I sat, intrigued and engaged as varied final year students went into the strategies and tactics they intended to use to reach their different audiences. As one group presented, they went into how… Continue reading Communicators know: The “General Public” isn’t so “General” after all…