Communication Tips, Uncategorized

Communication lessons from Meghan and Harry’s exit (Megxit)

Shanoy Coombs Communication lessons from Megxit


Fire them! Absurd! Ridiculous! unstately! “good for them” the headlines have all but screamed since Prince Harry and Meghan Markle, Duke and Duchess of Sussex announced their intention to step back from their roles as “senior royals”.  

While the media and indeed the global public focuses on what could have finally pushed the hardly married couple and freshly minted parents towards this drastic move, some key communication lessons have emerged. From  choices of announcement to, messages, medium and more, here are important internal and external communication lessons from the now labelled Meghan and Harry exit-Megxit.

*In a hurry? jump to video summary at end of post*

 Internal Communication Tips

Without being equipped with the details on what constitutes the relationship between the Sussexes and the Monarch, some internal communication assumptions will be made. If one is to take the media reports at face value that the royal family only knew of the couple’s plans “to carve out a progressive new role in the institution 10 minutes prior to their announcement, there are huge red flags on the internal communication spectrum and some top internal communication tips would be as follows:

  1. Focus on relationships: At the crux of every act of communication is not just the transference of meanings but the relationship between sender and receiver. Within the royal household, there seems to have been some disintegration of this and yet, one of the main C’s of communication is consideration. It would have served all parties well to remember to be considerate and the relationship that either needs to be maintained or renewed when selecting means of communication.
  2. Medium is important: Following the announcement, I searched extensively to determine what other channels the royals had utilised to communicate their departure. Surely not just Instagram and a link to their web page I questioned. Yet at the time of writing, I was sure shocked to discover that such a major announcement was made via social platforms. Universally, it rings true that medium matters and a message such as this may have been best received via a more official platform externally and a more direct platform internally.
  3. Face to Face Interactions are invaluable: As  a direct follow on from the previous point, face to face interactions still prove valuable in a digitised world. Inconclusively, it has been said that the correspondence was emailed to the queen and other members of the monarch 10 minutes prior to being released to the public. For the nature of the announcement, face to face would have been especially meaningful with this particular announcement as it allows for emotive expressions, a more multifaceted communication experience and indeed the presence of verbal and non verbal cues to enhance the intended message.
  4. Understand your audience: Research is super important in this respect. Admittedly, by virtue of interactions with the royal family for over 2 and 35 years respectively, one would automatically assume some familiarity with the ways of doing and being. Though the communication frames utilised may have been deliberate, an ideal scenario would see the Sussex Royals following established communication protocols and systems and directing communication flows accordingly.

Externally too, there are several communication lessons and tips that could have been applied.

External Communication tips

  1. Be responsive: Beyond the informal medium, what stood out from the point of the announcement was just how the communication process could have better been managed with an ability to respond promptly and effectively. Crisis communications 101 notes the need to be responsive and take control of the communication process. In taking control, I almost made a solid bet that an official announcement would be forthcoming. Sadly this was not to be.
  2. Know your audience: Who was the instagram post directed at? Was it too far fetched to have issued an official media statement? a media briefing? A part of me felt social media was utilised in line with Harry’s often more relaxed nature and perhaps to appeal to a more Gen Y/Millienial fan base. Yet, within a princely position, one would have attracted several key audiences of the diplomatic and non diplomatic ilk. Even within the public domain, the audience would have varied greatly. After all, I’ve long maintained, the general public isn’t so general after all
  3. Choose Best Medium: Could a Press Forum have been a better medium to deliver the message? An exclusive interview? A snazzy live feed from the “Sussex Royals” instagram feed? Much like the previous points, medium matters and more importantly, it matters in relation to the respective audiences. In an ideal world, I was rooting for a closed door meeting to first arrive at a feasible solution going forward and then a joint, clean and tidy press announcement.
  4. Create avenues for feedback:  In line with the press announcement as well, it would have been desirable for there to be avenues for feedback. I’d therefore foresee room for a few questions and answers or even a detailed Frequently asked questions sheet that would be made available thereafter.
  5. Be open and honest: At the time of writing, I watched prince Harry (via Instagram) at a charity event as he announced how difficult the decision had been and how he, and by extension Meghan intended to still continue along a path of service. Convincing?  debatable, but his hints of humour throughout lightened the mood a bit and gave the appearance of an open and honest conversation which is always key for effective communication processes. My only thought was “I wish they had done this earlier”

At best, as humans we are prone to emotional moments where we digress from what we know to be the desired communication norms, but in a best case situation it pays to be prepared. Were these tips useful? What other effective communication tips would you recommend for the royals?

Watch summary video below:

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Shanoy Coombs is a Development Communication Consultant in the Latin America and Caribbean region.  Are you Social? Connect with Shanoy  on twitter via @InspiraShan and learn more about her work via the projects page.


Communication, Communication Tips, Flexibility, Uncategorized

The Millennials: Understanding and communicating with them


By: Shanoy Coombs

While the discussions around millennials (those born approximately between 1982 and 2000) and some communication challenges have been ongoing, recent conversations in the local space shows that the challenges continue. This again brings to the fore the need to highlight how best to communicate with “the millennials”.  Indeed a Jamaica Gleaner article dated November 5, 2017 opined:

At the same time, even Generation X, which just preceded the Millennials, seem to bristle in interactions with them. One common theme is that the liberal philosophy, brashness and sense of entitlement that is often exhibited by Millennials, flies in the face of the discipline, patience and struggle that is integral to the lives of those who have gone before. It smacks of disrespect and/or ignorance.

– Trevor E. Smith, Jamaica Gleaner

While the article goes on to highlight some of the ways in which millennials and other generations may be better able to move beyond their differences, I found Grossman’s piece on communication with the next “Next generation” to be compelling as it indicates that millennials too feel misunderstood. Indeed I hinted at this when I spoke about the flexibility required by modern communicators.

Given the clear difference of opinions and what may constitute a productivity divide, the info graphic below summarizes typical millennial characteristics which can foster better communication with them/ me/ us 🙂

The Next “Next Generation”_ Communicating with Millennials

Having assessed some of the challenges expressed by those who work with millennials and the characteristics of these millennials, it brings to the fore yet another issue that can easily be addressed via communication.  Not communication in a very technical sense but the art of interacting with each other, providing channels for feedback and arriving at sustainable solutions. So the next time you are tempted to gasp “ughhh those millenials” or “Omg, no one understands us millenials”, your easiest solution may be to start off with a conversation.  This should be done in an effort to get a better understanding of each other and the expectations in a productive space. Again, we already know the power of communication towards engagement and collaboration and now we are equipped with characteristics, so let’s make it a priority even in our immediate space.  Importantly too, it benefits all to remember that the ‘top down’ approach to communication doesn’t work! Engagement does!

Are you a millennial? What are some of the communication challenges you face within the productive space? Share these in the comments below. Do you interact with millennials, what are some of your major issues? Need communication guidelines? Let me help you create that story!

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============================================================================Shanoy Coombs is a Development Communication Consultant in the Latin America and Caribbean region.  Are you Social? Connect with Shanoy  on twitter via @InspiraShan and learn more about her work via the projects page







Audience segmentation, Communication, Communication Consultant, Communication for Development, Communication Practitioner, Communication Tips, Development Communication, Public Relations

Communicators know: The “General Public” isn’t so “General” after all…


By: Shanoy Coombs

A few weeks ago, I was invited on a panel to assess a series of University behavior change campaigns. I sat, intrigued and engaged as varied final year students went into the strategies and tactics they intended to use to reach their different audiences. As one group presented, they went into how they’d effectively utilize traditional forms of communication to reach the “general public”.  The group went on to highlight why radio was selected and the intended outcome via that medium.

As the panel queried the reason for radio for a community level intervention, a team member shrugged “Well we want everyone to know about it”.  A series of questions, comments and other suggestions later, it was revealed that radio would not have been the ideal medium for the audience in question.  In fact, it was revealed that a direct community level intervention such as a community/town hall meeting would have been more appropriate and effective to achieve the intended objectives.

This example brings me back to current realities where the “general public” is a constant phrase in several communication programme discussions.  You may have heard the term tossed around as you were briefed by a programmes unit, head of office, Managing Director and CEO.  Often it is accompanied by the words “We want everyone to know what we are doing”. Realistically, wanting “everyone to know” is not a bad objective, however as many communicators should be able to advise, within that “everyone” group can be found several specific groups including youth, children, adults, men, women, senior citizens, English Speakers, people who listen to the radio, those who watch TV at specific times, those who read specific publications and even those who only consume content from electronic platforms.  I say all of this to say, generally, audiences are not so general after all.  Continue reading “Communicators know: The “General Public” isn’t so “General” after all…”

Communication, Communication Tips, Uncategorized

Tis the season’ and some communication lessons

I love the Christmas season for more reasons than one! Commercialization aside, this festive period  is indeed the most wonderful time of the year for persons like me who are big on family.   Importantly too, the Christmas season remains special because it is a time when I get to utilize one of my favourite medium of communication most- Face to Face!

You see with the evolution of Communication, the medium have become wide and varied to include:

  • Face to Face communication
  • Two way remote communication (Cell phone calls and texts, video calls)
  • Written Communication (Letters, Emails, sms)
  • Social Media Communication (Facebook, Instagram, Twitter, Linked In et al)
  • Electronic Communication (Radio, Television)

    and even magazines and billboards-Cue Drake sending Rihanna a Congrats message via Billboard) .  Truthfully, these varied media do have a place and numerous functions, yet especially at Christmas nothing beats more personal forms of communication for me.

While I basked in the glory of some quality time over the holidays, it got me thinking about some important communication lessons especially during this time of the year: Continue reading “Tis the season’ and some communication lessons”