Communication, Communication Tips, Flexibility, Uncategorized

The Millennials: Understanding and communicating with them

• THOSE MILLENIALS •

By: Shanoy Coombs

While the discussions around millennials (those born approximately between 1982 and 2000) and some communication challenges have been ongoing, recent conversations in the local space shows that the challenges continue. This again brings to the fore the need to highlight how best to communicate with “the millennials”.  Indeed a Jamaica Gleaner article dated November 5, 2017 opined:

At the same time, even Generation X, which just preceded the Millennials, seem to bristle in interactions with them. One common theme is that the liberal philosophy, brashness and sense of entitlement that is often exhibited by Millennials, flies in the face of the discipline, patience and struggle that is integral to the lives of those who have gone before. It smacks of disrespect and/or ignorance.

– Trevor E. Smith, Jamaica Gleaner

While the article goes on to highlight some of the ways in which millennials and other generations may be better able to move beyond their differences, I found Grossman’s piece on communication with the next “Next generation” to be compelling as it indicates that millennials too feel misunderstood. Indeed I hinted at this when I spoke about the flexibility required by modern communicators.

Given the clear difference of opinions and what may constitute a productivity divide, the info graphic below summarizes typical millennial characteristics which can foster better communication with them/ me/ us 🙂

The Next “Next Generation”_ Communicating with Millennials

Having assessed some of the challenges expressed by those who work with millennials and the characteristics of these millennials, it brings to the fore yet another issue that can easily be addressed via communication.  Not communication in a very technical sense but the art of interacting with each other, providing channels for feedback and arriving at sustainable solutions. So the next time you are tempted to gasp “ughhh those millenials” or “Omg, no one understands us millenials”, your easiest solution may be to start off with a conversation.  This should be done in an effort to get a better understanding of each other and the expectations in a productive space. Again, we already know the power of communication towards engagement and collaboration and now we are equipped with characteristics, so let’s make it a priority even in our immediate space.  Importantly too, it benefits all to remember that the ‘top down’ approach to communication doesn’t work! Engagement does!

Are you a millennial? What are some of the communication challenges you face within the productive space? Share these in the comments below. Do you interact with millennials, what are some of your major issues? Need communication guidelines? Let me help you create that story!

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============================================================================Shanoy Coombs is a Development Communication Consultant in the Latin America and Caribbean region.  Are you Social? Connect with Shanoy  on twitter via @InspiraShan and learn more about her work via the projects page

 

 

 

 

 

 

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Audience segmentation, Communication, Communication Consultant, Communication for Development, Communication Practitioner, Communication Tips, Development Communication, Public Relations

Communicators know: The “General Public” isn’t so “General” after all…

COMMUNICATORS KNOW

By: Shanoy Coombs

A few weeks ago, I was invited on a panel to assess a series of University behavior change campaigns. I sat, intrigued and engaged as varied final year students went into the strategies and tactics they intended to use to reach their different audiences. As one group presented, they went into how they’d effectively utilize traditional forms of communication to reach the “general public”.  The group went on to highlight why radio was selected and the intended outcome via that medium.

As the panel queried the reason for radio for a community level intervention, a team member shrugged “Well we want everyone to know about it”.  A series of questions, comments and other suggestions later, it was revealed that radio would not have been the ideal medium for the audience in question.  In fact, it was revealed that a direct community level intervention such as a community/town hall meeting would have been more appropriate and effective to achieve the intended objectives.

This example brings me back to current realities where the “general public” is a constant phrase in several communication programme discussions.  You may have heard the term tossed around as you were briefed by a programmes unit, head of office, Managing Director and CEO.  Often it is accompanied by the words “We want everyone to know what we are doing”. Realistically, wanting “everyone to know” is not a bad objective, however as many communicators should be able to advise, within that “everyone” group can be found several specific groups including youth, children, adults, men, women, senior citizens, English Speakers, people who listen to the radio, those who watch TV at specific times, those who read specific publications and even those who only consume content from electronic platforms.  I say all of this to say, generally, audiences are not so general after all.  Continue reading “Communicators know: The “General Public” isn’t so “General” after all…”

Communication, Communication Tips, Uncategorized

Tis the season’ and some communication lessons

I love the Christmas season for more reasons than one! Commercialization aside, this festive period  is indeed the most wonderful time of the year for persons like me who are big on family.   Importantly too, the Christmas season remains special because it is a time when I get to utilize one of my favourite medium of communication most- Face to Face!

You see with the evolution of Communication, the medium have become wide and varied to include:

  • Face to Face communication
  • Two way remote communication (Cell phone calls and texts, video calls)
  • Written Communication (Letters, Emails, sms)
  • Social Media Communication (Facebook, Instagram, Twitter, Linked In et al)
  • Electronic Communication (Radio, Television)

    and even magazines and billboards-Cue Drake sending Rihanna a Congrats message via Billboard) .  Truthfully, these varied media do have a place and numerous functions, yet especially at Christmas nothing beats more personal forms of communication for me.

While I basked in the glory of some quality time over the holidays, it got me thinking about some important communication lessons especially during this time of the year: Continue reading “Tis the season’ and some communication lessons”