Audience segmentation, Communication, Communication Consultant, Communication for Development, Communication Practitioner, Communication Tips, Development Communication, Public Relations

Communicators know: The “General Public” isn’t so “General” after all…

By: Shanoy Coombs A few weeks ago, I was invited on a panel to assess a series of University behavior change campaigns. I sat, intrigued and engaged as varied final year students went into the strategies and tactics they intended to use to reach their different audiences. As one group presented, they went into how… Continue reading Communicators know: The “General Public” isn’t so “General” after all…

Communication, Communication Practitioner, Uncategorized

Misconceptions of Communication: What Colleagues, Clients and Customers need to know

By: Shanoy Coombs A few years ago,  a colleague of mine in the Information Technology field bemoaned daily that just about no one in his organization seemed to know the full capability or capacity of an Information Technology personnel.  He grumbled through several rounds of requests to service the office's printer, to layout a greeting… Continue reading Misconceptions of Communication: What Colleagues, Clients and Customers need to know

Communication, Communication Consultant, Flexibility, Remote work

The Modern Communicator + the case for balance and flexibility

the labour landscape has evolved in line with Information, Communication Technologies (ICTs), their attendant flexibilities yet there is the sometimes blurred lines between work and personal space.